Releasing a fresh creation of this caliber into the wild through the vehicle of the Internet also grants Clipse the advantage of relevance, not entirely dissimilar to Girl Talk's approach to music with a greater significance that relies heavily on immediacy. Clipse just adds the scheme of partially funding the production from bolstered sales of $40 tee shirts through the free advertising, and although it runs rampant through the tracks, so does engaging content. Lil Wayne utilizes it: gather enough interest for your latest album through above-average mixtapes, and your record sells itself. Pop culture references, well constructed beats, clever similes, fast cars, drug metaphors this is Clipse at their most effective, if not most marketable. Clipse Road To Till The Casket Drops (Re-Up Gang Records)Ī collection of tunes wrought with talk of their newly launched fashion label Play Cloths, this free (!) prelude to their upcoming 2009 release Till The Casket Drops is a stellar indication that the crown-wearing duo from Virginia still have the swagger portrayed on their last true release, 2006's magnificent Hell Hath No Fury.
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